Archive for the ‘Press Release’ Category

iPi Soft Unveils Biomech Add-On To iPi Motion Capture

New Tool Designed For In-Depth Biomechanical Analysis Of Human Motions Includes Visualization And Motion Data Export To Excel, MATLAB

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MOSCOW, RUSSIA, 19th June 2014 – iPi Soft, developers of the iPi Motion Capture line of markerless motion capture technology, has unveiled iPi Biomech, a new add-on software tool for the biomechanical analysis of human motion. iPi Biomech extends the functionality of iPi Motion Capture for markerless tracking and visualization of motion capture data for medical, sports analysis and movement science applications.

The iPi Biomech add-on extracts motion and plot motion data for selected bones using convenient coordinate systems (so users can select how coordinates are measured). Tracking data can be exported to various formats, including Excel or MATLAB.

Since its introduction into the marketplace in 2009, iPi Soft motion capture technology has been gaining rapid adoption predominantly by filmmakers and videogame developers as an accurate, easy-to-use and affordable motion capture solution for animating believable humanoid motion characters. Although it has been in use as a motion analysis tool in other industries – including medical, sports, movement science, ergonomics, military, kinematic and others — the supported export data formats (designed primarily for animation) were not familiar to scientists and doctors.

“We’re excited about the potential that iPi Biomech technology brings to professionals across numerous vertical markets to analyze motion data,” Michael Nikonov, iPi Soft founder and chief technology architect says. ”Since iPi Motion Capture does not require clumsy sensor suits or uniform backgrounds, doctors, scientists and others can conveniently set up a motion capture system in their offices. The ability to export bone motion data to Excel or MATLAB using our Biomech add-on, means that users will not have to spend time converting data and can get access to it right away.”

Dr. Mario Petersen, a developmental pediatrician based in Eugene, OR, who specializes in children with physical development disabilities has been using the iPi Motion Capture system effectively and notes that it was particularly useful in a recent case involving a two-year old boy with mild cerebral palsy.

“We used iPi Motion Capture without the iPi Biomech add-on to create ‘before and after’ footage to compare the child’s posture using specialized body tape designed to improve posture and then without it,” Petersen says. “The mocap data clearly showed a positive changes in his posture when he had when the tape was applied. With the new iPi Biomech add-on tool, we would expect to see even more functionality and dynamic data tailored specifically for biomechanic use.”

iPi Biomech Add-on Feature Highlights:

Working in conjunction with iPi Motion Capture, iPi Biomech will provide customers with linear and angular quantities for selected bones, including:

• Linear coordinate, velocity, acceleration
• Euler angles, angular velocity and angular acceleration
• Quaternions and rotation matrices

Users are able to:

• Select convenient coordinate systems
  • Linear: Absolute (relative to floor), Relative to parent joint, Relative to center of mass
  • Angular: Absolute (relative to floor), Relative to parent joint
  • Select Euler angles system
  • Plot values of selected quantities for selected bones
  • Export bones motion data to tab-separated text for Excel or MATLAB

Press release in PDF>>

About iPi Motion Capture

Introduced in 2009, iPi Motion Capture has been gaining momentum as a professional and reliable alternative for capturing human motion data without the need for expensive facility space, clumsy sensor suits with reflective markers or a team of technicians. The software uses sophisticated image processing and computer vision algorithms to recognize and track the human body and lets users shoot video using up to three MS Kinect motion sensing input devices or up to eight Sony PlayStation Eye cameras.

Pricing and Availability:

iPi Soft makes available three editions of its iPi Motion Capture markerless technology – Express, Basic and Standard – that differ by the set of available features and complexity of motions that can be tracked. The new iPi Biomech add-on is now available directly from the iPi Soft web site and its worldwide distribution channel at a cost of $495. It is available with numerous bundle options available here.

About iPi Soft:

Launched in 2008, iPi Soft, LLC is the Moscow-based developer of iPi Motion Capture™, a markerless motion capture software tool that uses sophisticated image processing and computer vision algorithms to recognize and track the human body. The company’s breakthrough technology digitizes the movement of a human skeleton, rendering it in expressive 3D characters for video games or computer generated films. Recent projects that relied on iPi Motion Capture include the hit feature film “Now You See Me” and the upcoming horror classic reboot “Night of the Living Dead: Origins 3D” and the acclaimed videogame “Halo 4.”

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Media Contacts:

Vicky Gray-Clark, Ambient PR vicky@ambientpr.com 408-318-1980

Ray Ecke, Right Word Media ray@rightwordmedia.com 973-726-3797

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The Graphic Film Company Sinks its Teeth Into iPi Soft Motion Capture Technology For Night of the Living Dead: Origins 3D

Screening May 16 At Cannes Film Festival, 3D Animated Horror Classic Reboot Benefits From Markerless Mocap Workflow With Unprecedented Flexibility and Productivity

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	MOSCOW, RUSSIA – With a seemingly unquenchable appetite for zombie movies, movie-goers will get their fill in 2014 with Night of the Living Dead: Origins 3D, a 3D animated re-boot of the original 1968 horror classic. The film features visual effects from The Graphic Film Company, Los Angeles, which relied on the iPi Soft’s marker-less motion capture solution. The software’s ability to easily create massive amounts of zombie action and seamlessly integrate it with the studio’s complex workflow, provided the filmmakers limitless creative  freedom. “There are a scant few examples of animated horror films, let alone ones that honor a classic like Night of the Living Dead, but this project is very special,” Michael Nikonov, iPi Soft’s Chief Technology Architect says. “The fact that most of the film features motion capture, with a substantial amount created using iPi Motion Capture, stands as the best evidence our motion capture solution accelerates creativity easily and affordably.” [Editor’s Note: Night of the Living Dead: Origins 3D will screen at the Cannes Film Festival on May 16. For passes and more information please contact Anthony Hoit, Graphic Film Company, ahoit@thegraphicfilmcompany.com.]

Produced by noted Hollywood filmmaker Simon West (The Expendables 2, Con Air, Lara Croft: Tomb Raider) and Jib Polhemus, and directed by Krisztian Majdik and Zebediah De Soto, Night of the Living Dead: 3D Origins is a 3D animated (rarely seen in the R-rated horror genre) retelling of the 1968 George Romero-directed zombie classic.

The highly-stylized film, with a look somewhere between 3D animation and a graphic novel, centers on a group of desperate survivors fighting to stay alive barricaded in an abandoned apartment building. Confined, cut off from the world and under constant attack from the undead hordes closing in around them, the six main characters struggle to survive, while also confronting their own sense of compassion and humanity.

90-Percent Motion Capture:

Undertaking a completely 3D animated feature of this scale on an indie film budget, meant creating an innovative workflow that played to the strengths of motion capture, which Anthony Hoit, The Graphic Film Company’s Chief Systems Administrator and Stereographer/Technical Director on the film, says was 90-percent of the production.

Hoit explained that the project first began to take shape about three years ago when production began at LA’s Giant Studios, where they shot the principal motion capture with the main cast (including veteran actor Tom Sizemore) using a traditional motion capture stage set up with sensor suits.

From there, the project moved into post with Hoit and The Graphic Film Company’s team of as many as 20 animators and visual effects artists using iPi Motion Capture to create much of the zombie action seen in the middle and background scenes.

For Hoit, it was iPi Motion Capture’s ease of use and high-quality motion data captured that provided the technical advantage from both a creative and a budget prospective.

“What most impressed me was how easy it was to take an idea, capture it with iPi Motion Capture, clean it up using 3D animation tools like Motion Builder or Maya, and drop it into a scene,” Hoit says. “We’re talking a total time from concept to scene file of about 30 minutes. That’s pretty amazing.”

Spontaneous Creativity:

Hoit noted that The Graphic Film Company team also found iPi Motion Capture fast-tracked the spontaneity in action scene creation.

With members of the post team acting the movement, they were able to capture the motion right in their studio and composite it onto one of the many animated zombie character models they designed. Because iPi Motion Capture easily integrates with all of the leading 3D animation tools, they were able to take a sequence that on paper seemed complex and finish it in much less time than straight CG animation would.

For Hoit, the overall success of The Graphic Film Company is due not only to the studio’s embrace of new, cost effective tools like iPi Motion Capture, but also their ability to incorporate them into their workflow without disruption.

“Post production technology is changing very rapidly and integrating new software like iPi Motion Capture into our pipeline has helped streamline and speed our post production process.” Hoit notes. “One of the aspects of our company that is different than a lot of others is our forward-thinking approach to adopting and creating new technologies. That mindset is one of the reasons why we were able to complete 90-minutes of complex 3D animation on the budget of an independent movie.”

“Night of the Living Dead: Origins 3D” is premiering at the Cannes Film Festival on May 16. It is scheduled for theatrical release in Fall 2014.

About The Graphic Film Company

The Graphic Film Company was founded in 2010 in partnership with Simon West Productions as a full service post-production visual effects house and self-producing computer generated film production studio. Bringing together talent from the film, visual effects and gaming industries, the focus is to provide and create visually striking and graphical visual effects imagery and films. Additional information on The Graphic Film Company is available at, http://thegraphicfilmcompany.com.

About iPi Soft:

Launched in 2008 by CEO and Chief Technology Architect Michael Nikonov, iPi Soft, LLC is the Moscow-based developer of iPi Motion Capture™, a markerless motion capture software tool that uses sophisticated image processing and computer vision algorithms to recognize and track the human body. The company’s breakthrough technology digitizes the movement of a human skeleton, rendering it in expressive 3D characters for video games or computer generated films. For additional information, on iPi Soft, product pricing or a 30-day free trial please visit, http://www.ipisoft.com.

All trademarks contained herein are the property of their respective owners.

Web Resources:

Press Release in PDF>>

Click here for more info on iPi Soft:

http://ipisoft.com/

Click here for more info on The Graphic Film Company:

http://thegraphicfilmcompany.com

Click here for the “Night of the Living Dead: Origins 3D” IMDB page:

http://www.imdb.com/title/tt1512222/?ref_=nv_sr_3

Click here to download “Night of the Living Dead: Origins 3D images:

https://scontent-a-sjc.xx.fbcdn.net/hphotos-frc3/t31.0-8/10286985_254975211355896_3158235780357638571_o.jpg

https://scontent-a-sjc.xx.fbcdn.net/hphotos-frc3/t31.0-8/10285720_254975294689221_9065084679154274422_o.jpg

https://scontent-a-sjc.xx.fbcdn.net/hphotos-prn2/t31.0-8/1557277_254975214689229_7132388376066900760_o.jpg

Media Contacts:

Vicky Gray-Clark, Ambient PR, vicky@ambientpr.com 408-318-1980

Ray Ecke, Right Word Media, ray@rightwordmedia.com973-726-3797

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iPi Motion Capture Plays A Starring Role In “Stalingrad” – Russia’s Highest-Grossing Film Of All Time

iPi Soft Markerless Motion Capture System Aids Moscow-Based Visual Effects House Main Road|Post With Crowd Simulation And Previsualization

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MOSCOW, RUSSIA – The Battle of Stalingrad, among the bloodiest and arguably one of the most strategically decisive battles in all of World War II, is vividly brought to life in “Stalingrad.” The recently released Russian-produced epic film effectively used iPi Soft’s iPi Motion Capture markerless motion capture solution on numerous crowd simulation sequences created by the Moscow-based visual effects studio  Main Road|Post.

Russia’s highest-grossing film ever, “Stalingrad” has brought in nearly $68 million at the box office worldwide (it was released in March in the U.S. exclusively on IMAX screens). An epic look at the battle that turned the tide of World War II, “Stalingrad” tells the story of a band of Russian soldiers determined to hold a strategic building in their devastated city against a ruthless German army, and in the process become deeply connected to a Russian woman who’s been living there. “iPi Soft is committed to developing the most reliable and powerful markerless motion capture solutions to help filmmakers, animators and video game developers address their production challenges efficiently and affordably,“ Michael Nikonov, iPi Soft Founder and Chief Technology Architect, says. “We’re thrilled our iPi Motion Capture technology is being used by the Main Road|Post creative team here in our “own back yard” to achieve the motion capture challenges and accelerate workflow proficiency on this epic film.”

30 Minutes of VFX:

Bringing the action to visual life fell to Moscow-based visual effects studio Main Road|Post. Visual effects supervisor Arman Yahin and his crew worked closely with director Fedor Bondarchuk on the 230 visual effects shots in “Stalingrad”, many of which were quite lengthy, filling approximately 30 minutes of overall screen time.

Among the many software tools used during the post process, including Maya, Houdini, MARI and Nuke, iPI Motion Capture proved essential for creation of the CG crowd simulation sequences.

“Most of the CG crowd simulation work was done using a combination of motion capture and keyframe animation,” Alexander Lipilin, MainRoad|Post animation supervisor, says, “We used iPi Motion Capture with two Kinect cameras – I put them near my workstation, and played out all the movements I needed and immediately transferred them to the soldiers. The setup was fast and the program simple to use. It helped us to quickly react to changes, as well as create good mocap data on the fly.”

Two Key Scenes:

Lipilin noted that there are two specific crowd sequences – one in the beginning in which an oil tank explodes as Soviet soldiers storm the rugged steep bank of the Volga River. The second, a bombing sequence of the house as it’s assaulted by German troops, near the end of the film.

“In both cases using live action stunts was impossible due to safety risks, so we had to create CG crowds,” Lipilin says. “The crowds themselves weren’t that big — between 40 and 100 people — but the complex lie of the ground and various behavior of the characters required close attention to the quality of animation. We used all our knowledge and technology available to pull this off and iPi Motion Capture helped us to finish the job on time with excellent quality.”

Lipilin adds, “Attempting to capture motion in a more “traditional” mocap session with green screens and sensor suits in many cases would have been too expensive, slow and inefficient. There really is no equivalent to iPi Soft’s technology.”

About iPi Soft:

Launched in 2008, iPi Soft, LLC is the Moscow-based developer of iPi Motion Capture™, a markerless motion capture software tool that uses sophisticated image processing and computer vision algorithms to recognize and track the human body. The company’s breakthrough technology digitizes the movement of a human skeleton, rendering it in expressive 3D characters for video games or computer. Recent projects that relied on iPi Motion Capture include the hit feature film “Now You See Me” and the upcoming horror classic reboot “Night of the Living Dead: Origins 3D” and the acclaimed videogame “Halo 4.”

Web Resources:

Press release in PDF>>

Click here for more info about iPi Soft:

http://ipisoft.com/

Click here for more info about Main Road|Post:

http://www.mrpost.ru/

Click here to watch Main Road|Post’s “making of” montage:

https://vimeo.com/80796564

Click here for “Stalingrad” on IMDB:

http://www.imdb.com/title/tt1966566/

Click here to visit the official Sony Picture/”Stalingrad” website:

http://www.stalingrad-themovie.com/

Media Contacts:

Vicky Gray-Clark, Ambient PR vicky@ambientpr.com 408-318-1980

Ray Ecke, Right Word Media ray@rightwordmedia.com 973-726-3797

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MEDIA ALERT

iPi Soft Sponsors “Trends in Markerless Motion Capture” at DMA/LA’s March 18^th Event

Leading Animators/Visual Effects Artists Anthony Hoit, David Lewandowski And Don McCoy To Discuss Their Creative Work Using iPi Motion Capture In Panel Moderated By Ko Maruyama

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MOSCOW, RUSSIA – iPi Soft, developer of the iPi Motion Capture line of markerless motion capture technology, is excited to announce details of the company’s participation at the “Trends in Markerless Motion Capture Workflow: The iPi Soft Solution“ event happening in conjunction with the Digital Media Artists/Los Angeles (DMA/LA), the leading association for professionals creating imagery for video, film and other media using desktop tools, on Tuesday, March 18 at the Barnsdall Art Park in Los Angeles.

Ko Maruyama, the veteran animator, technology writer and video producer, as well as an instructor in the motion design/3D animation department at Art Center College of Design, Pasadena, CA, will moderate the event, which will include a mix of panels, presentations and demos from some of today’s most accomplished creative professionals who have adopted iPi Motion Capture into their production workflow thanks to its ease of use, affordability and seamless integration with other leading 3D animation tools. The event will also include ample time for networking and hands-on experiences.

The evening will begin with a panel discussion that addresses the benefits of the markerless motion capture workflow in production. Participants include Anthony Hoit, Systems Development Lead at the full service LA-based post-production visual effects house Graphic Film Company; LA-based Director/Animation Artist David Lewandowski; and VFX artists Don McCoy of S4 Studio, Los Angeles, whose credits include Showtime’s Homeland, and others.

Maruyama notes that he recently established the first-ever mocap studio featuring iPi Soft technology at Art Center and is eager to introduce the benefits of markerless motion capture to the DMA/LA community.

“iPi Motion Capture implements the use of a Microsoft Kinect or a Sony PSEye setup to capture data; hardware that many of many students and creative professionals already own,” Maruyama says. “iPi Soft is not only much more affordable than other professional systems, but allows artists to easily perform and ingest their performances in a small space that easily compliments animators’ studios. It is hoped that the educational event will give DMA/LA attendees insight that will help them better express their creativity through motion capture.”

In the second half of the evening, two iPi Motion Capture stations will be set-up in the Gallery Theater to help attendees understand the markerless motion capture process. This will permit the motion of each guest to be captured – as time permits. Following the event, the captured library of motions will be uploaded to a public sharing website, offering guests an opportunity to view their motions as a keepsake.

Date:

Tuesday, March 18

Location:

Gallery Theater at Barnsdall Art Park

4800 Hollywood Blvd. Los Angeles, CA 90027

Time:

7:00 p.m. – 10 p.m. – doors open at 6:30 p.m.

Participants:

• Ko Maruyama, Moderator:

Ko Maruyama is veteran animator, technology writer and video producer, and for 10 years has been an instructor at the Art Center College of Design, Pasadena, CA, in the motion design and 3D animation graphics department. He has just set up an iPi Motion Capture studio at the famed art school.

• Anthony Hoit, Panelist:

Anthony Hoit is the Systems Development lead at the Graphic Film Company, an LA-based full service post-production visual effects house and self-producing computer generated film production studio founded in partnership with Simon West Productions (Con Air, Lara Croft: Tomb Raider, The General’s Daughter, When a Stranger Calls). Hoit is responsible for artist supervision at GFC and for the company’s motion and facial capture technology. The studio has been using iPi Motion Capture, for the past three years, most recently on “Night of the Living Dead: 3D Origins” – a 3D animated reboot of the classic horror film scheduled for release in Fall 2014.

• David Lewandowski, Panelist:

David Lewandowski is a veteran animation director and visual effects designer whose credits include the films Tron: Legacy and Oblivion. He recently created the visionary short film, “Late for Meeting” (official selection of the SXSW 2014 Film Festival).  He is currently developing a CINEMA 4D character pipeline featuring low-cost motion capture for television.

• Don L. McCoy, Panelist.

Don McCoy is VFX artist and iPi Motion Capture enthusiast working with leading creative design and full service production studios in television production.

Food & Refreshments:

Food and refreshments – pizza, waters, chips, cookies – will be provided.

Event Sponsor/Door Prize:

iPi Soft is an event sponsor and will be awarding one (1) license of iPi Mocap Studio 2 to one DMA/LA guest in attendance.

Tickets:

Tickets to DMA/LA March 18^th event are available online at Event Brite.

Member of the Press:

Members of the press are invited to attend. For additional information or to schedule interviews with any of the event participants, please contact:

Vicky Gray-Clark, Ambient PR vicky@ambientpr.com 408-318-1980 or

Ray Ecke, Right Word Media ray@rightwordmedia.com 973-726-3797.

About iPi Soft:

Launched in 2008 by CEO and Chief Technology Architect Michael Nikonov, iPi Soft, LLC is the Moscow-based developer of iPi Motion Capture™, a markerless motion capture software tool that uses sophisticated image processing and computer vision algorithms to recognize and track the human body. The company’s breakthrough technology digitizes the movement of a human skeleton, rendering it in expressive 3D characters for video games or computer generated films. For additional information on iPi Soft product pricing or a 30-day free trial please visit http://www.ipisoft.com.

Media Contacts:

Vicky Gray-Clark, Ambient PR vicky@ambientpr.com 408-318-1980

Ray Ecke, Right Word Media ray@rightwordmedia.com 973-726-3797

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iPi Soft Motion Capture Technology Accelerates
Post Production Workflow For “The Boy and His Robot”

MOSCOW, RUSSIA, February 05, 2014 – iPi Soft, LLC, announced that the company’s line of markerless iPi Motion Capture technology will be used to capture all the motion in the ground-breaking live-action mecha feature film, “The Boy and His Robot (TBAHR)”. Directed by Rich Ho, founder of the award-winning Singapore-based production company Richmanclub Studios, the film marks the first time iPi Motion Capture’s six Sony PS Eye gaming webcams set up was used for main actors and robot action, proprietary crowd simulation and more.

Read full press-release>>

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Rodeo FX Turned To iPi Motion Capture to Create Key Scene in Summit Entertainment’s “Now You See Me”

MOSCOW, RUSSIA, NOVEMBER 18, 2013 – The summer blockbuster “Now You See Me”, which has grossed more than $350 million USD worldwide since Summit Entertainment, a LIONSGATE (NYSE: LGF) company, released the film in the US, features several complex visual effects sequences created by Montreal-based studio Rodeo VFX. But none proved more challenging than a key scene set at the MGM Grand in Las Vegas – aided immeasurably by iPi Soft’s markerless motion capture solution iPi Motion Capture.

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iPi Soft Returns As Sponsor At Machinima Expo On November 17

Latest Version of Markerless Motion Capture Will Be Awarded To Grand Prize Winner of Filmmaking Contest

MOSCOW, RUSSIA, NOVEMBER 13, 2013 — iPi Soft, developers of the advanced markerless motion capture software iPi Motion Capture will again be sponsoring Machinima Expo, the six-year-old virtual event that takes place on November 17 from 10 a.m. to 4 p.m. PST on the event website via their Ustream channel. They will also embed pre-recorded programming and film premieres into their main website and on the Expo Facebook site and Twitter channel.

The Machinima Expo is an annual festival that celebrates the art of machinima, a form of 3D animation using a real time game engine. Although machinima grew out of the game community, several software companies like Moviestorm, Reallusion and Linden Labs Second Life have created real-time engines that are specifically designed to create machinima content.

iPi Soft is an official sponsor of the event and will offer one iPi Motion Capture Standard license to the Grand Jury prize winner of the Machinima Expo Film Competition.

“This is our second time being part of this important event celebrating creativity and we continue to be amazed at the brilliant ways machinima filmmakers are incorporating motion capture into their art,” Michael Nikonov, iPi Soft’s Founder and Chief Technology Architect says. “Motion capture is such an expressive medium for machinima filmmakers and our goal remains to provide content creators with the ultimate solution for creating believable 3D character motion conveniently and affordably without the need of a studio space, special lighting or background.”

Machinima Expo is co-produced by Ricky Grove, who has been at the forefront of the machinima community as a voice actor and sound designer for over 10 years. He’s also a contributing editor for the respected renderosity.com website and recently called iPi Motion Capture 2.0 “an excellent application that will continue to get better.”

“iPi Soft’s motion capture software is changing the way that machinima directors animate their films,” Grove says. “Forget the clunky, robotic character animation that you see in many machinima films. iPi Soft lets you to quickly animate characters realistically right in your living room. We’re proud to partner again with iPi Soft to present this cost-effective and simple method of ‘motion-capture for the masses.’”

About iPi Soft:

Launched in 2008 by CEO and Chief Technology Architect Michael Nikonov, iPi

Soft, LLC is the Moscow-based developer of iPi Motion Capture, a markerless motion capture software tool that uses sophisticated image processing and computer vision algorithms to recognize and track the human body. The company’s breakthrough technology digitizes the movement of a human skeleton, rendering it in expressive 3D characters for video games or computer generated films. Additional information on iPi Soft is available at http://www.ipisoft.com.

All trademarks contained herein are the property of their respective owners.

Media Contact

Vicky Gray-Clark/Ambient Public Relations

p. 408-318-1980 e. vicky@ambientpr.com

Ray Ecke/Right Word Media

p. 973-726-3797 e. ray@rightwordmedia.com

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MEDIA ALERT

Graphic Film Company’s Anthony Hoit Talks About iPi Motion Capture
At he World Animation & VFX Summit, Nov. 3-6, Marina Del Rey, CA

VFX Artist Will Discuss His Mocap Work On Upcoming

“Night of the Living Dead: Origins 3D” At Previz Session

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iPi Soft, the developers of the markerless motion capture solution iPi Motion Capture, is pleased to announce that Anthony Hoit, Systems Lead at The Graphic Film Company, Los Angeles, CA, will be speaking about the role the software played in film previsualization at the World Animation & VFX Summit, November 3 – 6, 2013 at the California Yacht Club, Marina Del Rey, Calif. Now in its second year, the Summit connects studio executives, producers, agents, distributors with high-level animation and visual effects professionals for three days of panels, screenings and networking.

Introduced in 2009, iPi Motion Capture has been gaining momentum as a professional and reliable alternative for capturing animation data without the need for expensive greenscreen stages, clumsy sensor suits with reflective markers or a team of technicians. The software uses sophisticated image processing and computer vision algorithms to recognize and track the human body. The digitally captured movement is then applied to a 3D character and rendered as part of a video game or a computer generated movie.

Session Highlight

Session: “VFX: The Importance of Previz”

Date/Time: Tuesday, November 5, 2:15 – 3:15 p.m.

Moderated by David Cohen, Senior Features Editor, Variety, Hoit will join panelists to discuss the growing importance of previsualization and the opportunity it affords filmmakers to explore visual sequences, VFX shots, stunts, technical solutions and more, using 3D animation and virtual environments. Further session details are available here

The Graphic Film Company is a  full service post-production visual effects house and film production studio founded in partnership with Simon West Productions (Con Air, Lara Croft :Tomb Raider, The General’s Daughter, When a Stranger Calls). Hoit, who is responsible for the company’s motion and facial capture technology, has relied on the iPi Motion Capture for several years. Most recently, the software was an integral part of the previs pipeline on Night of the Living Dead: Origins 3D, scheduled for release in early 2014. GFC has also relied on iPi Motion Capture for the upcoming Thunder Run, a war drama to be released in 2015, as well as the epic opening sequence of Expendables 2, released in 2012.

At the World Animation and VFX Summit, Hoit will show a video clip demonstrating the iPi Motion Capture rig and its role in improving the speed and efficiency of its previs pipeline on Night of the Living Dead: Origins 3D and other feature film projects.

“Previsualization has become such an important aspect of our digital filmmaking pipeline,” says Hoit. “Having access to tools like iPi Mocap gives us the flexability to multi-person tracking that helps us easily and quickly generate an expanded range of unique motions to incorporate into our animations and live action sequences. I’m looking forward to sharing our previz experiences with the Animation & VFX Summit attendees.”

The World Animation and VFX Summit

The World Animation and VFX Summit takes place as follows:

Location:

California Yacht Club

4469 Admiralty Way

Marina Del Rey, CA

90292(818) 883-2884

Date and Time:

November 3 – 6, 2013

Conference session times and agenda are available here

Members of the Press:

Hoit will be onsite at the Summit on November 5 from 10:00 a.m. until 4:00 p.m., and available for one-on-one briefings except from 2:15 pm — 3:15 pm during his presentation.

Please contact Vicky Gray-Clark, Ambient Public Relations, , (408) 318-1980 to schedule an appointment.

Alternate briefing opportunities are available to those not attending the conference by phone/Skype.)

Additional information on iPi Soft is available as follows:

Website: http://www.ipisoft.com
Facebook: Motion Capture Software from iPi Soft
Twitter: https://twitter.com/iPiSoft

Media Contact

Vicky Gray-Clark / Ambient PR /  / 408-318-1980

Ray Ecke /Right Word Media /  / 973-726-3797

All trademarks contained herein are the property of their respective owners.

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iPi Soft Helps We Are Formation Score With ‘Take On Blake’ Facebook Game For Kia Optima

London-Based Design Animation Studio Uses Leading Markerless Motion Capture Solution To Create Realistic Slam Dunks And Other Basketball Moves

Los Angeles Clippers star forward Blake Griffin may be known for his impressive slam-dunk ability, but to capture those skills in 3D animation London design/animation studio We Are Formation turned to iPi Motion Capture to provide a layer of authenticity to Take On Blake – a Facebook game for auto maker KIA’s Optima car that allows players to create their own animated avatar and compete in a slam dunk contest against the NBA star.

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Making of Video

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iPi Soft is pleased to announce that we added multi-person tracking functionality and multiple video cards support for increased tracking speeds, as well as batch processing and support for eight Sony PS Eye cameras (up from six in previous version). See more info in Release Notes.

Responding to the demands of our growing customer base of filmmakers, animators and videogame developers, the new capabilities are free to all Standard license owners. Limited-time discount! Over 30% discount offer for new customers and owners of Basic and Express licenses is valid till August 25. Details and pricing and available here.

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